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When you face a red light, what can you say to turn it green?
On stage needing to hook the audience? Convincing a friend over coffee? Sweating it in a job interview? The results of what you say aren’t coincidence. Whether you persuade, or not, is down to whether you use the right prompts.
The ‘Centre Brain’ – the body’s action centre – responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. Effective communication isn’t a lottery. The Centre Brain explains why your communication works, or doesn’t. Why you prompt action, or don’t.
The result of a 20-year quest to discover what prompts action, The Centre Brain offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will show how you can make your message unmissable using the Centre Brain 5 prompts to action.
Steve Adams began his career in TV before moving into magazines and then on to radio. He was until recently Global Head of Brand and Communication at international relief and development agency Tearfund. Steve undertakes seminars and public speaking engagements around a range of communication topics, recently speaking on the main stage at Big Church Day Out 2016 to an audience of 20,000+. He is happily married to Ruth and father to four adventurous children!
